Writing website copy has plenty of challenges for the designated website writer. The content of your site requires a high level of commitment to ensure it is perfect, up to date and search engine friendly.
Why website content is important
Great website copy is crucial for enhancing company credibility, attracting new visitors and retaining customers. With search engines one of the most popular sources of information – your website content has to be highly visible, engaging and persuasive to convert visitors to customers.
Use a professional writer
Businesses of all sizes hire professional freelance writers to produce website content writing. Outsourcing the website copy to a content writer allows the in-house staff to focus on the business operations, while your website offers credible website content to be proud of.
Top 6 tips for writing website content
Writing great website copy can be a challenge, however once you’ve cracked this – the rest will follow! There are certain things to keep in mind for getting great copy noticed online. Here are some hints and tips for writing website content.
1. Do your research
Whatever you are writing about – research it! From legal matters to selling cool gadgets – ensure your website copy is valid, current and interesting. Investigate what others are saying about the topic on social networking sites, back up claims and follow your competitor views. Well researched website content, article writing and blogs are highly useful and hold authority for your visitors – search engines love this!
2. Keep it short and friendly!
It is important to keep your website copy concise. People don’t read online – they scan. Internet users are impatient, sceptical and have too much information to sift through. Ensure you include: Meaningful headings and tags Short sentences Bullet points for lists Images, graphs and tables
3. Optimise your website for search engines
Search engine optimisation (SEO) is the key for successful websites. Leigh Cooke Southampton says “integrating SEO within your website copy is important to keep Google, Yahoo and Bing happy – keeping your website in front of your target audience”. SEO writing can be included as the blog writer posts new blogs, useful article writing or website content.
Choose your target keywords
Properly tag your website pages
Keep website copy 100% original
4. Sharing plug-ins
Adding cool widgets to your website allows your website content to be easily shared among likeminded users. Whether your target audience are ‘mums-to-be’ or gaming enthusiasts – people love to share great website content.
5. Proof read website copy
So, you’ve written some great website copy. It’s now time to review your website copy with fresh eyes. Whether it’s the next day or asking a colleague to review it – a fresh pair of eyes will highlight any issues you may have not noticed first time round!
Look at the website copy from a customer perspective, any spelling or grammatical errors and user readability. It is important to re-evaluate website copy regularly – update any out of date information and add any exciting news.
6. Consider hiring a professional website copy writer
Website copy requires commitment from the content writer. Hiring a freelance writer will save you time if you are juggling lots of other tasks or find it a challenge to write website content. This allows you to have great website copy, leaving you free to focus on the business logistics.
Not only will a website content writer save you time and money, but also help drive traffic to your website and therefore make you money. Leigh Cooke Southampton advises “website copywriters combine a range of techniques to ensure your website is on top, engage customers and increase conversion rates”.
